I would like to take time and shine some light on some
efforts of BMI (Broadcast Music Inc.) and ASCAP (American Society of Composers, Authors and Publishers) for the world of music. For those who are not aware, BMI
& ASCAP are organizations that help protect the copyrights of their
members. They basically issue licensing fees from those who use the protected
content of their members, which funnel back to the members as royalties.
BMI currently has an upcoming workshop for music in
commercial media. This workshop is a three-day seminar geared towards teaching
composition and producing techniques for advertising along with corporate
branding and music production libraries. This approach is important to BMI
because they believe that “These areas constitute the world’s most heard music
and provide major revenue streams for composers”. This line of thinking
is very logical and makes sense, especially on a marketing aspect.
