Mobile Entertainment Growth

Mobile devices have swarmed and consumed the market leading to the massive use of platforms that can provide mobile entertainment. Smart phones and tablets continue to evolve and apps are constantly being created to please and entertain the masses. A big leap of progress in mobile entertainment has been made for the WWE with their new app.

As technology continues to grow, I expect more entertainment entities taking strides into reaching their patrons more directly than the ways of the past. These new resources are becoming more accessible to people every day. It has been said that mobile entertainment has grown 82% from 2010-2011. Smart phones are the standard and tablet use continues to increase.

Even the 2012 Olympics reached new grounds with ratings thanks to the online and mobile presence. It was the most viewed in Olympic history. People had more access and control to the games than ever before. Viewers had the ability to pick and choose the events they wanted to see. I especially like the feature that allowed me to watch two events at once. There is a promising future for advertising through these new directions of mobile entertainment. Both advertisers and viewers can be satisfied with a happy medium of entertainment and Ads. 

I look forward to the day when more avenues are created with direct access to content that allow the consumer to be provided with more options. As mobile devices continue to improve, this process will continue to expand. The sport that I would like to see incorporate these new practices would have to be tennis. Wimbledon and the French & U.S. Opens are due for a major distribution overhaul and their rating may benefit from a change that goes with this mobile entertainment revolution. As an avid user of mobile devices, I am thrilled with the convenience that is to come.

PlayPro Media Hits Orlando, FL

With the resources provided all across the Internet and mobile devices, many are striving to be the next star. Times have changed in the music business and new models are prevailing in efforts to nurture and create avenues for aspiring talent. PlayPro Media is a great example of such efforts. PlayPro Media provides free music, the ability to learn the music business, and get discovered. "We help talented artist focus on careers, connect to the industry, and build a vibrant fan base. Through our footprint, PlayPro provides access to students at dozens of the nations finest schools, allowing bands to reach fans on a daily basis". Building that initial following is always an issue for new talent. This platform will be a tremendous aid to that cause. Their talent expo will provide newcomers to the entertainment industry with the opportunity to get their entire package polished and ready for the professional atmosphere. 

The brainchild of this program is the renowned Brad Todd. His years of hard work and dedication in the music industry has led to this educational and entertaining project that creates opportunities for students and aspiring entertainers. After gaining success in Atlanta, Georgia, PlayPro is now ready to launch its presence in the Orlando, Florida area.

PlayPro's first Talent Expo was held in November 2011 in Georgia. Ten acts competed to win over the crowd and the winner was a young rapper that goes by the name Elgin Nation. Statistics for this entire event process include over 130,000 page views of media for the entire campaign and 93,000 voting "likes" for the ten participating artists.

The city of Orlando, Florida is in for great opportunities as long as companies such as PlayPro Media continue to expand their horizons. The world is constantly waiting for the next great source of entertainment and there is a lot of undiscovered talent that has yet to be found.

Evolution of Radio Shows: The Breakfast Club on Power 105.1

New things are generating every moment thanks to the access, convenience, and affordability of technology. This lethal combination has led to major breakthroughs in various areas of entertainment. One entity that has been taking advantage of technology and content is a vibrant New York radio station, Power 105.1 fm. Over the past couple of years, Power 105.1 has created one of the most controversial and entertaining morning shows called "The Breakfast Club". This morning show, which is comprised of three dynamic individuals, has changed the game for all conventional radio content. Much of their success can be accounted for due to the "no-holds-barred" rivalry with direct competitor rival radio station Hot 97. Power 105.1 has content that includes exclusive video recorded celebrity interviews, webisodes, and other themed productions the pack their week with content that was once only available on premium television.

Although Howard Stern can arguably be the pioneer of controversial radio content, Power 105.1 has integrated new concepts and availability on their website that is equivalent to million dollars television shows. Their progress is very exciting to watch as it develops even further and continues to grow addition revenue streams. I predict that their Ad revenues will increase exponentially over the next six months due to their frequent and entertaining celebrity interview video postings. I also anticipate seeing more youtube integration to further increase revenue streams. 

Aggressive digital marketing will be the key to pushing this morning show to new heights and expanded demographics.  Authentic content is what the market of content has grown to in our society given the up-rise of social media and world knowledge being expanded via the Internet. This is why the more "Politically Correct" or less abrasive based content is overlooked and dismissed. The world has a new standard of content and The Breakfast club is meeting that new standard and demand.