After reading a blog entry by the popular Music Industry
blogger Mark Mulligan, I realized that I completely disagree with his view on D.I.S.C.: The Music Format Bill Of Rights
The days of gaining
significant revenue and popularity based primarily on CD sales are long gone
and will NEVER return. That is why basing any ideology off of “what was” is
just preposterous. It is naturally difficult for seasoned veterans of the music industry to
grasp this because they have tasted the
success with old methods of massive
distribution and popularity that was not primarily based via the Internet.
Anyone who is “up
and coming” in the industry knows that it’s all about numbers and CD sales are
not in those calculations. An artists' worth is now measured by their followers
on Twitter, “Likes” on Facebook, and hits on YouTube. These numbers combined
with digital download statistics formulate digital success figures that can be
used in marketing talent. CD sales show no format of overall marketing value.
The “bread and butter” of music will never be album sales again. The new “bread
and butter” is now the opportunities generated by digital popularity, which
can span from performances and appearances to the sale of artist related
merchandise and monetized websites.
Artist/Media based
Apps can be viewed as the modern “enhancement” for the CD, to use the term
“replacement” would be an understatement. This is a logical trend to follow
due to the influx of smart devices (iPads, Nooks, Kindle Fires, and
Tablets), which has raised the accessibility of Apps very high for society.
Artists/Entertainers now have the opportunity to connect with the public in
ways that CD’s cannot.
Erik Loehfelm’s article on Digital Publishing is a perfect example of the
possibilities Artists/Entertainers can now accomplish with today’s
technological opportunities.
No comments:
Post a Comment