Just when you thought entertainment couldn't get
any better, Tupac Shakur was resurrected at the 2012 Coachella Valley Music and Arts Festival
alongside Snoop Dogg and Dr. Dre. According to MTV, the idea was incepted by Dre and
created by Hollywood special effects
house Digital Domain and projected by AV Concepts. This new innovative technology opens the
door to a plethora of opportunities for great entertainers of the past to be
resurrected for "live" performances on stage. Nick Smith,
President of AV Concepts, has not been able to say much about the creative
production of the project, but he has said " it's affordable in the
sense that if we had to bring entertainers around world and create concerts across
the country, we could put [artists] in every venue in the country"and that
the approximate cost is from $100,000-$400,000 to pull off the show.
This
ingenuity allows more current artists to collaborate with greats from the past.
It also allows for the greats of the past to do pretty much anything on a live
stage individually for adoring fans. I can already imagine a sold out
arena to see an Elvis Presley hologram performance or even Michael
Jackson. This trend, if successful, would be a lucrative avenue for
revenue that the music business is currently lacking. Financial
opportunities for the music industry, as well as other entertainment industries
have hit the lottery with what may be one of the greatest milestones of the
decade. We may even see fashion shows with stars from the past and present. As
we were first amazed by the creativity of George Lucas' Star Wars decades ago,
that feeling and some concepts have been brought to life. Entertainment as we
know it has taken a giant step forward and it's exciting to live through the
growing period.
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