Alicia Keys: Story Telling App

R&B superstar Alicia Keys has transcended entertainment with her new interactive story telling apps for her younger fans. With great anticipation speculating for the new Alicia Keys album, opportunity for a mobile outreach to fans in ingenious. Not many music superstars cater to their younger fans, but this app has done them justice. Stories in this app basically help to foster growth and empowerment. The stories are derived from experiences learn and incorporated with the grandmother of Alicia Keys and their close relationship.  Along with stories and exclusive songs from Alicia Keys, the app also contains a playable piano. 

During an interview with the Wall Street Journal, Alicia Keys was asked if the app took away from her music, she said that it actually enhances her music. From a business stand point; this app and its well-timed distributed does more than enhance the music of Alicia Keys. Sales from the app can even be incorporated into album sales projects. The demographic for the app include children from the ages of 6-12, and parents have to purchase the app for the children. I'm sure the listening demographic for an Alicia Keys album has a wide range due to the soulful content of her music that appeals to many audiences. The combination of this app and new album create a marketing strategy that keeps Alicia Keys on the tip of everyone's tongue.

When it comes to interaction, this app is almost in the category of social gaming. Users have many options through the entire app experience. The graphic presentation and story quality surpasses many competitor apps and the app pricing of $3.99 is very reasonable. I anticipate this initiative becoming a trend for more entertainment avenues in and outside of the music industry. Communication is at its highest point in society and building buzz and anticipation for any initiative can be very vital to achieving success.