Mobile Entertainment Growth

Mobile devices have swarmed and consumed the market leading to the massive use of platforms that can provide mobile entertainment. Smart phones and tablets continue to evolve and apps are constantly being created to please and entertain the masses. A big leap of progress in mobile entertainment has been made for the WWE with their new app.

As technology continues to grow, I expect more entertainment entities taking strides into reaching their patrons more directly than the ways of the past. These new resources are becoming more accessible to people every day. It has been said that mobile entertainment has grown 82% from 2010-2011. Smart phones are the standard and tablet use continues to increase.

Even the 2012 Olympics reached new grounds with ratings thanks to the online and mobile presence. It was the most viewed in Olympic history. People had more access and control to the games than ever before. Viewers had the ability to pick and choose the events they wanted to see. I especially like the feature that allowed me to watch two events at once. There is a promising future for advertising through these new directions of mobile entertainment. Both advertisers and viewers can be satisfied with a happy medium of entertainment and Ads. 

I look forward to the day when more avenues are created with direct access to content that allow the consumer to be provided with more options. As mobile devices continue to improve, this process will continue to expand. The sport that I would like to see incorporate these new practices would have to be tennis. Wimbledon and the French & U.S. Opens are due for a major distribution overhaul and their rating may benefit from a change that goes with this mobile entertainment revolution. As an avid user of mobile devices, I am thrilled with the convenience that is to come.