New things are generating every moment thanks to the access, convenience, and affordability of technology. This lethal combination has led to major breakthroughs in various areas of entertainment. One entity that has been taking advantage of technology and content is a vibrant New York radio station, Power 105.1 fm. Over the past couple of years, Power 105.1 has created one of the most controversial and entertaining morning shows called "The Breakfast Club". This morning show, which is comprised of three dynamic individuals, has changed the game for all conventional radio content. Much of their success can be accounted for due to the "no-holds-barred" rivalry with direct competitor rival radio station Hot 97. Power 105.1 has content that includes exclusive video recorded celebrity interviews, webisodes, and other themed productions the pack their week with content that was once only available on premium television.
Although Howard Stern can arguably be the pioneer of controversial radio content, Power 105.1 has integrated new concepts and availability on their website that is equivalent to million dollars television shows. Their progress is very exciting to watch as it develops even further and continues to grow addition revenue streams. I predict that their Ad revenues will increase exponentially over the next six months due to their frequent and entertaining celebrity interview video postings. I also anticipate seeing more youtube integration to further increase revenue streams.
Aggressive digital marketing will be the key to pushing this morning show to new heights and expanded demographics. Authentic content is what the market of content has grown to in our society given the up-rise of social media and world knowledge being expanded via the Internet. This is why the more "Politically Correct" or less abrasive based content is overlooked and dismissed. The world has a new standard of content and The Breakfast club is meeting that new standard and demand.
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